The First - Your Monthly Blueprint

Back in February, when we launched the Mission Critical Weekly Briefing, it was with the sole intention of delivering an uncluttered, focused and easily digestible summary of the most important news and insights that week.

The same format each week, delivered every Sunday - the perfect start to the new working week.

As with all curation and distillation the secret is to not add, no matter how tempting. With the Weekly Briefing the ‘tightness’ of the read and the structured approach to category topics ensures that it IS READ.

For Mission Critical the definition of success, beyond paying subscribers, is the trust we have established to deliver - trust that has resulted in readers discarding newsletters and daily alerts.

We want our readers to be not only the best informed but the most efficiently informed.

But that left us with a challenge.

How to deliver the medium to long term insights, the ones which are of importance but just not immediately ?

We believe the answer is The First.

Thirty one items of insight and inspiration delivered on the first day of every month.

We hope it helps every reader with their ‘blueprints’.

If you would like complimentary access to the launch edition of The First please email: subscriptions@missioncritical.me