Reassuringly Analogue In a Digital World

This Sunday will mark the 52nd edition of the Mission Critical Weekly Briefing. Over the last year we’ve curated, written and dispatched a briefing designed to meet the needs of the information hungry but time poor reader.

Arriving every Sunday like clockwork, delivering essential background and stimulation to help jumpstart the week ahead. Covering current affairs, business, trend, tech, marketing and big data each Weekly Briefing also includes thought provoking longer reads, a book review and a bar or restaurant suggestion.

The Weekly Briefing is designed to allow a fast, consistent and trusted read which ultimately should result in you being able to ignore the plethora of newsletters that fill your in-box. We opted for a clean look bringing an analogue approach to the digital medium. In our mind we are hand delivering the briefing to a very small circle of readers.

In essence the Mission Critical team read far and wide so you don’t have to. So what’s in each edition ?

The Week In Three - we review the last week and do a quick forward scan of the bigger things coming up. Always in 3 paragraphs.

World - 3 of the most significant global issues from the last 7 days with an emphasis on more rounded sources.

Business - 3 business stories or features which have been in the news or we think are important to flag to you.

Trend - 3 trend led articles or videos with an emphasis on things we think you’ll find useful.

Key Digits - 8 numbers which are relevant this week, sourced.

Deep Dive - 2 longer reads or mini-docs where the emphasis is on long format and a more detailed dive into a topic.

On The Horizon - a future focused piece.

Person Of Interest - each Sunday we select someone (and occasionally something) who we think merits a little attention.

Carry On - our book review. One book read every week. We pay for the book and it’s based on our choice.

Quotable - a quotation we hope stimulates you.

Two More Things - 2 articles or films drawn from anything, the only criteria is that we think you’ll find them interesting.

Off Duty - a review of a bar, restaurant, cafe from the place where that week’s Weekly Briefing is written.

But why not have a look for yourself.

If want to join the select group of regular subscribers on a complimentary basis for a few weeks then please click on the email link below. After that you’ll receive the weekly password every Sunday.

We really hope we can join you on your mission.

Mark