Sponsorship is not easy but some brands make it much harder than it should be - select the talent wisely and settle in for the long haul.
CURRENT LOCATION
LONDON
LONDON
Sponsorship is not easy but some brands make it much harder than it should be - select the talent wisely and settle in for the long haul.
Less really is more - sometimes it’s easier to persuade with simpler messages rather than complex ones.
Once you’re satisfied with what you’ve created get it out there - an obsessive quest for perfection is your roadblock to progress.
On Friday Mission Critical attended the first Modern Affluence Summit conceived by Adoreum, Keko London, Vice and Bloomberg Media, the summit was billed as providing a unique set of insights delivered through a curated agenda of global brands and business leaders.
Apple Keynotes come and go now with less excitement - a credit card and some subscription packages continue the trend.
Mission Critical has spent 24hours at Baselworld - it’s a shadow of its former self.
However people voted, the desire now is just to get on with it. The Brexit impasse is sapping energy and damaging our collective brand.
Today British Airways unvelied their new Club proposition. A just in time arrival.
This week saw the consequences of a product letting a brand down or should that be a brand overreaching on behalf of the product ?
An update on Mission Critical’s first week.
How 20 years of travel made me want to change how we get our critical information.
