The Rules of Contagion

Even if the airwaves were not full of news about “contagion” and “pandemic” this would be a must read. However the timing behind this publication could not have been better.

Absence Makes The Responses Stronger

Putting in place protocols to ensure relevancy and presence no matter where you are. It’s a twist on ‘if you want something done give the task to a busy person’. You now have two geographic centers. Where you are and where you were so you need to work at maintaining contact and interest.

Soft Soap

At Christmas an odd thing occurred - I gave and received soap as a present. In my defence I was gifting some Italian soaps to someone who is half-Italian and likes all things Italian and artisanal.

Reassuringly Analogue In a Digital World

This Sunday will mark the 52nd edition of the Mission Critical Weekly Briefing. Over the last year we’ve curated, written and dispatched a briefing designed to meet the needs of the information hungry but time poor reader. Have a look for yourself.

Fever Gives Way To Chills

These cases always lend the question - better to be a smaller, niche brand which is highly profitable with longevity or a larger one that loses it’s edge within a decade. Fevertree is in the middle of the road now and that is a dangerous place to be.

Drop. Dive. Fold.

Living in a big city and being busy inevitably means you miss out on new things under your very nose. You’ll jump on a train or a plane to see something hundreds or thousands of miles away but ‘just round the corner’ can mean months go past and then you feel it’s too late to bother.

My Top Ten Travel ‘Always’

If you are reading this you’re probably an accomplished traveller with your own ‘musts’ but over the holidays I got thinking about my travel essentials so here is my list. I hope you find it useful. No lectures on how to secure the best seats you already know all that !

DISPLAY AT THE DOUBLE

Over the summer a number of the bus shelters were replaced in the area where I live. All installed with double sided, dynamic digital displays owned and programmed by JCDecaux.

M&S - Expectations, Environment and Experience

Marks and Spencer, along with most ‘legacy’ retailers, has had a tumultuous decade. A combination of changing tastes, fragmentation of choice and eCommerce. I’m sure there are many under 35 year olds who, beyond the grocery only stores (‘Simply Food’), have never set foot in a branch.

Razor burn

Leaving the pharmacist after an optician’s appointment at the weekend a Gillette retail display unit caught my eye. I’ve written about the shaving category before and, nearly exclusively use Gillette products.